Empowering Small Businesses
To Flock to a Common Cyber Defense

Murmur is a nonprofit that provides publicly available research, free or at-cost technology, and AI-led regional monitoring to unite SMBs against modern cyber threats. We draw our inspiration from the murmuration of starlings: a dazzling display of collective strength that wards off attackers.

The problem
82%

of ransomware targets in 2021 were small and medium businesses

51%

of SMBs have no cybersecurity measures in place to prevent attacks

60%

of SMBs go out of business within 6 months of a ransomware attack

80%

are likely to get hacked again even if they pay ransom the first time

$1.8B

of damages to the
economy were incurred
in 2021

Our mission and principles

Deploy a foundational cybersecurity stack across New York City by 2028, and all SMBs and under-resourced institutions in the United States by 2030.

Cybersecurity is a right, not a luxury

American businesses ought to be able to operate without fear of criminal interference by ransomware gangs and hostile regimes. Attackers are experienced and sophisticated, and our defenses need to catch up.

Distribution of cyber tech must be just

The technology needed to secure small businesses exists, but it is targeted towards enterprises. Public-private collaboration is essential to solving the hard problem of implementation.

Cybersecurity is a public good

As first proposed by Mulligan and Schneider, Cybersecurity is nonrival and nonexclusive. Cybersecurity is an asset-heavy push product, which the market will never be able to self-address.

The murmur stack

For a 10-person company, a full cybersecurity implementation can cost a small business $2,754 a year across multiple vendors. This does not include IT spend.

Average cybersecurity cost

$300 /mo

Attack Surface

Evaluate risk like attackers do - from the outside in

$3 /user /mo

Multi-Factor Authentication

Centrally manage credentials and defend against social engineering

$2 /endpoint /mo

Patching

Automatically identify, manage, and patch vulnerabilities

$5 /endpoint /mo, $1.20 /device /mo,

Endpoint & Mobile

Protect your personal devices at the source

$5 /user /mo

Email
Leverage state-of-the-art phishing protection

$2 /GB /mo

Data Backups

Minimal business disruption due to ransomware - get back up and running in minutes

$3 /endpoint /mo,

Managed Detection & Response

Outsource your security personnel

Our Rate
$0

for businesses who cannot afford protection

Roadmap

Corporations can support our activities via sponsorship, co-authorship of our upcoming research, and in-kind donations to bolster the Murmur Stack.

Individual donations will allow our R&D teams to build and deploy the Murmur Stack across hundreds of small businesses in year one.

Q4 23
Murmur Secure Established

Founded the organization and filed for 501(c)(3) status. Began cyber research that will be published at no-cost.

Q1 24
Product Design & Validation

Conduct product discovery centering immigrant-owned SMBs in New York City.

Q2 24

Build Murmur Stack & Proof of Concept

Leverage open-source projects and vendor-provided licenses to create v0 of the Murmur Stack. Prioritize contributing all innovations to the OS community.

Q3 24

Establish Channel & OEM Partners

Leverage deep industry contacts to deploy Murmur as widely and quickly as possible. Work with technology vendors to expand platform capabilities.

Q4 24

Guarantee Adoption in Marginalized Communities

Employ grassroots organizing strategies and give away technology. Embed volunteers and employees deeply in the community and provide localized services.

Q1 25
Build Data Gravity

Aid law enforcement and policy-makers by responsibly sharing threat data and coordinating ransomware response efforts. Pool government recover funds for impacted businesses.

The team
CEO
Jadon Cruz Montero

Product leader with 10+ years in emerging cyber tech. Led global, 24/7 MDR SOC. Yale CS & Cryptography.

Head of Research
Lewis Golove

JD Yale Law with 5 years in public interest nonprofit law. Member of Yale Entrepreneurship & Innovation Clinic.

 
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